*on buyback* Cebu Air, Inc.
Business Profile:

Cebu Air, Inc. (the Company) is an airline that operates under the trade name “Cebu Pacific Air” and is the leading low-cost carrier in the Philippines. It pioneered the “low fare, great value”strategy in the local aviation industry by providing scheduled air travel services targeted to passengers who are willing to forego extras for fares that are typically lower than those offered by traditional full-service airlines while offering reliable services and providing passengers with a fun travel experience.

The Company was incorporated in August 26, 1988 and was granted a 40-year legislative franchise to operate international and domestic air transport services in 1991. It commenced its scheduled passenger operations in 1996 with its first domestic flight from Manila to Cebu. In
1997, it was granted the status as an official Philippine carrier to operate international services by the Office of the President of the Philippines, pursuant to Executive Order (EO) No. 219. International operations began in 2001 with flights from Manila to Hong Kong.

In 2005, the Company adopted the low cost carrier (LCC) business model. The core element of the LCC strategy is to offer affordable air servic es to passengers. This is achieved by having: high-load, high-frequency flights; high aircraft utilization; a young and simple fleet composition; and having low distribution costs.

The Company operates an extensive route network serving 50 domestic routes and 23 international routes with a total of 1,832 scheduled weekly flights. It operates from four hubs, including the Ninoy Aquino International Airport (NAIA) Terminal 3 located in Pasay City, Metro Manila; Mactan-Cebu International Airport located in Lapu-Lapu City, part of Metropolitan Cebu; Diosdado Macapagal International Airport located in Clark, Pampanga; and Davao International Airport located in Davao City, Davao del Sur.

As of December 31, 2010, the Company operated a fleet of 31 aircraft which comprises of ten Airbus A319, 14 Airbus A320, and seven ATR 72-500 aircraft. It operates its Airbus aircraft on both domestic and international routes and operates the ATR 72-500 aircraft on domestic routes, including destinations with runway limitations. The average aircraft age of the Company’s fleet is approximately 3.1 years as of December 31, 2010.

The Company has three principal distribution channels: the internet; direct sales through booking sales offices, call centers and government/corporate client accounts; and third-party sales outlets. Aside from passenger service, it also provides airport-to-airport cargo services on its domestic and international routes. In addition, the Company offers ancillary services such as cancellation and rebooking options, in-flight merchandising such as sale of duty-free products on international flights, excess baggage and travel-related products and services.

Source: Annual Report 2010

Results of Operations:


The Company generated revenues of P7.520 billion for the three months ended March 31, 2011, 7.4% higher than the P7.002 billion revenues posted in the same period last year.


The Company incurred expenses of P6.779 billion for the three months ended March 31, 2011, 23.2% higher than the P5.503 billion expenses incurred in the same period last year. Increase in expenses was partially offset by the strengthening of the Philippine peso against the U.S. dollar to an average of P43.79 per U.S. dollar for the three months ended March 31, 2011 from an average of P46.01 per U.S. dollar in 2010 based on the Philippine Dealing System weighted average rates.

Net Income

Net income for the three months ended March 31, 2011 amounted to P1.201 billion, a decline of 22.9% from the P1.557 billion net income posted in the same period last year.

Source: Q12011 Financial Report

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Cebu Pac posts record, flew 1.1M in May

Budget Carrier Cebu Pacific has reached another milestone after flying over 1.1 million passengers last May, the most in a month by an airline.

In a statement, the Gokongwei-led firm said the company had also achieved a record-high load factor – or the number of seats filled relative to the available space – of 91 percent for the month as more Filipinos traveled during the summer school break.

The airline flew 1.11 million passengers on its 16 international and 33 domestic destinations from May 1 to 31, 2011. This translates to a 16 percent year-on-year growth.

“Cebu Pacific, as a homegrown carrier and the low-fare pioneer in the Philippines, is proud to be a major contributor to the strong aviation market in the country,” said Cebu Pacific vice president for marketing and distribution Candice Iyog.

“It continues to give a lot of passengers more opportunities for air travel, with its increased flight frequencies and additional 4 Airbus A320 aircraft deliveries in the second half of this year,” she added.

By the end of 2011, CEB will be operating a fleet of 37 aircraft – with an average age of less than 3.5 years – one of the most modern aircraft fleets in the world.

Between 2012 and 2014, Cebu Pacific will take delivery of an additional 16 brand-new Airbus A320 aircraft.

Cebu Pacific starts Manila-Busan service

Gokongwei-led budget carrier Cebu Pacific launched its 24th international route this week, cementing its position as the country’s largest airline.

In a statement, the company said its Manila-Busan service started with the maiden flight on Wednesday taking off Manila at 4:15 p.m. and arriving in Busan at 8:40 p.m.

“Cebu Pacific offers the lowest fare from the Philippines to Busan, South Korea’s second-largest city. We are very optimistic about our Busan operations, especially since this is our fourth route to South Korea,” Cebu Pacific vice president for marketing and distribution Candice Iyog said.

“We can see that the market for Cebu Pacific flights can really be stimulated by our trademark low fares,” she said.

The airline operates its Busan-Manila flights every Monday, Wednesday, Friday and Saturday. The company said its fares to Incheon, also in South Korea, and Busan were only one-fifth of the fares of other Philippine carriers, and one-fourth of those of foreign airlines.

Aside from the Manila-Busan service, Cebu Pacific also flies four times weekly from Busan to Cebu, twice daily from Incheon to Manila and daily from Incheon to Cebu.

Cebu Pacific orders $3.8-B planes from Airbus

ANILA, Philippines - Budget carrier Cebu Pacific has ordered 37 new Airbus aircraft worth $3.8 billion in line with a plan to expand operations in the Asia Pacific region.

Lance Gokongwei, in a statement, said his company forged a deal for 30 A321s and seven A320s to be delivered between 2015 and 2021. This was on top of earlier orders for 18 A320s that will arrive by the second half of this year until 2014.

He said the airline also has another option for 10 more A321 jets.

"These 220-seater aircraft will be a real game changer for Cebu Pacific because the A321neo will have a much longer range. We will be able to serve cities in Australia, India and Northern Japan, places the A320 cannot reach,” noted Gokongwei.

Cebu Pacific is a unit of conglomerate JG Summit Holdings Inc.

It is the number one airline in the Philippines in terms of passenger numbers, overtaking flag carrier Philippine Airlines.

This year, Cebu Pacific eyes to carry more than 12 million passengers, a growth of 19% over 2010.

Hi mga masters, I'm going to buy CEB stocks tomorrow. Based on my instinct, FA and not-so-deep TA, it will climb up again. (Actually, nagsimula na nga e.) Can you guys or any masters have a sample here ng mas malalim na analysis for this stock please, if you have time lang naman. Aside from this stock, attracted rin ako sa LR and LCB(if falls @ 1.00 or below, I'll also buy tomorrow).
~In all your ways, acknowledge God.

Initializing Bazura Mode...
Congratulations Mod Aiu! Hopefully maka-exit ka na with gains at di ka na ipit sa stock na ito as you had said sa JFC thread last June 7. Smile
mababa na nga to CEB, pwede na siguro, sabay na lang siguro sa support ni Phisix makabili
I'll be back!
bought this stock last friday, initial buy @ 86+. Then todo na sa last minute kasabay nung bumili neto worth 91M+ @ 91.65. Pano ba nalalaman kung sinong broker o company bumili ng ganong worth of shares mga bosing? nakikita ba yun sa COL? sila kasi broker ko e.
~In all your ways, acknowledge God.

Initializing Bazura Mode...
wow galing 86+ kung sa COL meron dun sa brokers information itype mu lng yung CEB
I'll be back!
(06-18-2011, 04:13 PM)Luc23 Wrote: bought this stock last friday, initial buy @ 86+. Then todo na sa last minute kasabay nung bumili neto worth 91M+ @ 91.65. Pano ba nalalaman kung sinong broker o company bumili ng ganong worth of shares mga bosing? nakikita ba yun sa COL? sila kasi broker ko e.

check mo yung brokers info then type mo CEB, select mo buy volume to know top buyers..
"thoughts can make you going, but action can make you there"

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